Timeline
November 25, 2025 – The most comprehensive, up-to-the-minute guide to the upcoming Waldorf Astoria Residences Sarasota. As Sarasota’s luxury real estate market heats up with 10.4% year-over-year appreciation, this Gulf Coast debut is poised to redefine branded residences in downtown Sarasota.
Waldorf Astoria Is Officially Coming to Downtown Sarasota in 2026 After years of buzz and site approvals, the Gulf Coast’s first Waldorf Astoria branded residence is confirmed for the prime Five Points corner at 1390 Main Street. This 18-story, 86-unit ultra-luxury tower will replace the outdated Zenith building and emerge as the skyline’s new icon.
Key Confirmed Facts (November 2025)
- Developer: Jebcore Companies + WMG Development
- Brand Partner: Hilton / Waldorf Astoria
- Architect: ODP Architecture & Design
- Interiors: Workshop/APD (New York City)
- Groundbreaking: Late 2026
- Completion & Occupancy: 2028–2029
- Total Residences: Only 86
- Commercial: 42,000+ sq ft including signature restaurant
Pricing
2025–2026 Pricing & Reservation Status Official sales haven’t launched, but Michael Saunders & Company is accepting priority reservations now.
Projected Pricing (November 2025)
- 1–2 bedroom residences ($2.5M – $4.5M+)
- 3–4 bedroom residences ($5M – $12M+)
- Full-floor penthouses & estates ($15M – $25M+)
Floor Plans
Only 86 homes will ever exist. Register for alerts the moment the official price list drops.
Floor Plans & Residence Features
- 1,800 – 5,000+ sq ft
- 10–14 ft ceilings
- Private elevator foyers
- Private elevator foyers
- 500–1,500 sq ft terraces with summer kitchens
- Sub-Zero/Wolf, Italian marble, Dornbracht fixtures
Amenities
Over 50,000 sq ft of Waldorf-Level Luxury
- Peacock Alley Lounge & signature restaurant
- ¾-acre infinity pool deck
- Full spa, fitness center, golf simulator, movie theater
- 24/7 Waldorf Astoria concierge & valet
2025 Competitive Comparison Table
| Project | Stories | Units | Starting Price | Amenities sq ft |
|---|---|---|---|---|
| Waldorf Astoria Sarasota | 18 | 86 | $2.5M+ | 50,000+ |
| Ritz-Carlton Residences | 22 | 75 | $4M+ | 40,000+ |
| The Edge Sarasota | 15 | 45 | $2M+ | 25,000+ |
| SOTA Residences | 12 | 28 | $1.8M+ | 15,000+ |
Investment Outlook 5–7% projected annual appreciation, 15–20% branded premium on resale, and unmatched liquidity for international buyers.
Secure VIP Access to Sarasota’s Waldorf Astoria Residences
Secure your place in Sarasota’s most anticipated luxury address join the VIP list for exclusive updates and early ownership opportunities at Waldorf Astoria Residences, arriving 2026.